Groupize Appoints Brian De Leon Senior Director of Sales

Enterprise SaaS industry veteran joins Groupize to expand new opportunities within life sciences, health care, and education markets

Groupize, the industry’s most innovative platform for meetings and events management, has welcomed SaaS industry veteran Brian De Leon as Director of Sales. In his new role, De Leon’s primary focus will be expanding and identifying new opportunities within life sciences, healthcare, and education.

De Leon brings over 20 years of experience helping Fortune 1000 companies and large organizations automate workflows, modernize payments, and gain visibility of potential fraud and compliance risks. As a result, he has built solid relationships not only with his customers and colleagues but among networks of consultants, corporate travel professionals, banking/finance experts, and SaaS pioneers. Brian has enjoyed sales roles at a top investment bank, super-regional bank, at marketing powerhouse American Express, as well as two early-stage fintech companies, one of which has grown to unicorn status.

On joining Groupize, Brian comments, “Because of the disparate systems that make up the corporate travel ecosystem, Groupize is uniquely positioned to be a comprehensive solution for the problems that modern travel and meetings organizers face, including new challenges fueled by the pandemic. I feel fortunate to be joining such a visionary company, and I am excited to bring my experience and knowledge to an already all-star team.”

This appointment follows an unprecedented period of growth for the company. It also responds to the growing global demand from organizations looking to ensure that they have the right technology in place to simplify, streamline, automate and centralize the complex end-to-end event planning experience. 

“Adding Brian to our team is a fantastic opportunity to bring expertise and insights into how our platform can serve all stakeholders within an organization,” said Alisa de Gaspe Beaubien, CEO of Groupize. “His depth of experience and proven track record of success will be invaluable as we rapidly scale our business and expand into new markets. We feel privileged to have him on board.”

A sought-after speaker, educator, and volunteer at Global Business Travel Association chapters and finance-oriented organizations like the Institute of Financial Operations and Healthcare Financial Management Association, De Leon enjoys being a part of the communities he serves. He has a BS in Mathematics from the University of California, Irvine, and resides with his family in Orlando, Florida.

To learn more about Groupize, please visit

About Groupize

Groupize is the industry’s most innovative platform for global enterprise-wide meeting and event management. Winner of the Phocuswright Innovation Award, the Skift Corporate Travel Innovators, and voted BTNs Top 25 Most Influential, Groupize has reimagined the fragmented legacy landscape into a visionary universe of modern, DIY enterprise tools with limitless possibilities. 

Built from the ground up to centralize and simplify the complex meeting and event management processes, the Groupize platform is up and running quickly and seamlessly, delivering a scalable, cost-effective solution that can work with or replace existing tools and technology investments.  From sourcing to attendee management and registration, the cloud-based system is designed for any size event. It is easy to use for everyone from casual meeting organizers to event-planning pros.

Leading organizations across all industries, including Higher Education, Healthcare, Life Sciences, Retail, Financial, and Technology trust Groupize to maximize ROI and manage the risk, spend, compliance, and attendee experience of virtual, hybrid, and in-person meetings and events.

Founded in 2012, Groupize is a privately held company headquartered in Boston, MA. 

For more information, please call 1.855.GROUPIZE, or visit

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