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Groupize Strengthens Team as Industry Signals Industry-Wide Recovery & to Meet Global Demand for Its Game-Changing Meeting & Events Platform

The announcement of key hires supports the company’s continued growth, expansion of capabilities as corporations plan for rebound and recovery of meetings, events, and travel

BOSTON, MA, (January 21, 2021) – Groupize, the most-loved innovator of the all-in-one platform for travel, event, and meetings management, has announced the addition of six new members to its management and executive team. The company welcomes Courtney Bruen as Director of Sales, formerly with Convene, Longwood Venues and Marriott, Justin Peticolas as Manager, Implementation & Onboarding,  previous roles at Lanyon, CWT and Rainfocus, Mike MacNair from MacNair Travel Management and Direct Travel as Growth Advisor,  Adam Siskin in the role of CFO, whose experience comes from Orbitz and IBM, Shilpa Venkat as Project Manager, previously management at First American Title, and Mike Burkle as Engineer, previously with Level 7.

This latest expansion comes at a point of exponential growth for Groupize, with a sizable increase in the pipeline as demand for the company’s highly intuitive, enterprise solution to manage expense, travel, and risk for all meetings, events, and guest travel is at an all-time high.

Accelerated by the pandemic, organizations of all types and sizes are now looking to mandate a standardized program to help them mitigate risk, reduce cost, and increase efficiency. With existing systems focused on complex meetings and professionals, or lacking functionality, Groupize fills the gap as the industry begins to prepare for the digitization happening in Meetings Management, making it the preferred alternative to more costly, fragmented, and difficult to use systems. The platform delivers the simplest user interface, self-service and next-level end-to-end functionality for in-person, hybrid, or virtual events.

“Event technology is no longer a nice to have, reflected in our 467% growth in our pipeline year over year,”  says Alisa de Gaspe Beaubien, CEO, Groupize. “We’re thrilled to add this caliber of talent as part of our team to benefit our customers and partners. These executives have decades of experience in the space and will be invaluable to support Groupize’s accelerated growth and momentum in a changing world.”

Charles de Gaspe Beaubien, Groupize CCO & Head of Product, adds, “We are incredibly grateful to our board to be able to invest in new resources to optimize our product velocity, innovation, and customer-first philosophy. This is a testament to the promise of a return to normal now that a vaccine is being distributed, and the tremendous market opportunity ahead of us as travel, expense, and meetings converge. We remain committed to developing cutting-edge solutions that will transform an outdated industry and bring oversight and insight to the largest area of unmanaged corporate expense and risk.”

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