The agency executive team needed to find a strategy to bring group, event and meeting spend from current customers into the agency's managed spend, as well as new business (RFP’s) from companies that require meeting management without a significant capital investment.
Groupize, already vetted as a Preferred Supplier by their agency consortia, offers a strategic solution for TMC’s to resell and refer to their customers with a minimal investment. By offering clients self- serve technology, the agency does not need to invest in additional human resources, yet meets all the client’s needs for group, events and meetings. Thanks to the deep integrations into SAP Concur and their GDS, the agency has full visibility into the events and meetings within a company and can provide ancillary services based on each individual client's needs.
Year one results with a soft launch including five customers; three existing customers and two new accounts won in part to the Groupize solution. Two of the five companies started with a focus on Registration with travel in Concur and delivered over $1M of air spend to the agency in the nine months.
7-day free trials are for organizations seeking to manage their meeting program.
