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Groupize Doubles HQ Office Space, Expands Team As Part Of Its Global Expansion

BOSTON, MA, (April 12, 2022) – Groupize, the industry’s most innovative platform for meetings and events management, announced it welcomed four new members to its team in one month and significantly expanded headquarters in Massachusetts. This expansion comes as Groupize continues to push the industry forward with its next-generation unified meeting management platform that ends the era of disparate, hard-to-use systems.

“Groupize is experiencing record level demand as we continue to democratize event tech and present organizations with innovative technology to digitize, streamline, automate and simplify the complex end-to-end event management experience,” said Groupize’s CEO Alisa de Gaspe Beaubien. “I look forward to the impact each will make in their roles.   They each have best in class experience and are driven to exceed partner expectations.”

Groupize’s new home was designed to foster collaboration, support several future hires in Q2 and Q3 ‘22, and provide conference space for quarterly team meetings with remote team members. The space has more than doubled the size of previous offices and is located in a highly coveted office park with a cumulative footprint of 125 Life Sciences companies, a key vertical for Groupize.   Groupize continues to build for long-term growth as the meetings and event management technology provider of choice for global enterprises.

Groupize’s latest appointments include:

Karen Crane as the new Customer Success Account Manager: Crane brings the perfect mix of travel, meetings, and technology experience. She has been making a name for himself in the travel industry since 1993, earning multiple accreditations and accolades. Having started her career in leisure and corporate travel, she eventually found her calling in Meetings & Events (M&E). Her areas of expertise include Group Air, MICE travel, Sales Support, and Events. She also brings a wealth of experience in leading teams in Group Air and meeting technology, including providing technology support for SAP Concur, meeting registration tools, and registration builds. Most recently, Karen worked as an Events Account Specialist at Travel & Transport. Once CTM acquired the company, she moved into Sales Support Manager in Events. Before that, Karen worked at Amex as a specialized corporate travel counselor booking corporate and event travel and HCP travel.   

Brian De Leon is the new Senior Director of Sales, Life Sciences, Healthcare, and Education: De Leon brings over 20 years of experience helping Fortune 1000 companies and large organizations automate workflows, modernize payments, and gain visibility of potential fraud and compliance risks. As a result, he has built solid relationships not only with his customers and colleagues but among networks of consultants, corporate travel professionals, banking/finance experts, and SaaS pioneers. Brian has enjoyed sales roles at a top investment bank, super-regional bank, marketing powerhouse American Express, and two early-stage fintech companies, one of which has grown to unicorn status.  He is a sought-after speaker, educator, and volunteer at Global Business Travel Association chapters and finance-oriented organizations like the Institute of Financial Operations and the Healthcare Financial Management Association.

Michael Linhardt is the new Senior Director of Sales: Linhardt comes to Groupize with two decades of successful sales and business development leadership experience in travel, finance, security, and technology markets. He has held enterprise sales management roles at GrubHub, International SOS, and American Express Global Business Travel. Linhardt is a well-respected enterprise sales executive with a proven track record in successfully expanding companies through strategic relationship building.


Bryan Markham is the new Senior Software Engineer: With a background in everything digital, Markham has focused on creating the best interactions with digital media since 2008. Markham brings a strong technology and engineering background with a proven track record in the digital space. His specialties include User Experience, Web Development, and Information Architecture. He was recently a Senior Software Engineer at TKXS by TELUS Agriculture. Before that, Markham held the position of Front End Developer / UX Designer American City Business Journals. 

Groupize is prepared to lead the digital transformation of meeting management.  Recent expansion activities, coupled with the recently announced global capabilities, including multi-languages, currency, time zone management, globalization, ISO Security Certification position Groupize to support a growing team and customer base.

de Gaspe Beaubien adds, “As travel and in-person meetings resume,  it has become clear that relying on manual processes or legacy solutions is no longer an option. Complicated software and fragmented systems are proving equally problematic. Groupize is the one solution that solves disconnected processes and streamlines collaboration to provide ROI to organizations, event organizers and attendees  – providing better experiences to all on a global scale.”

To learn more about Groupize, please visit

About Groupize

Groupize is the industry’s most innovative platform for global enterprise-wide meeting and event management. Winner of the Phocuswright Innovation Award, the Skift Corporate Travel Innovators, and voted BTNs Top 25 Most Influential, Groupize has reimagined the fragmented legacy landscape into a visionary universe of modern, DIY enterprise tools with limitless possibilities. 

Built from the ground up to centralize and simplify the complex meeting and event management processes, the Groupize platform is up and running quickly and seamlessly, delivering a scalable, cost-effective solution that can work with or replace existing tools and technology investments.  From sourcing to attendee management and registration, the cloud-based system is designed for any size event. It is easy to use for everyone from casual meeting organizers to event-planning pros.

Leading organizations across all industries, including Higher Education, Healthcare, Life Sciences, Retail, Financial, and Technology trust Groupize to maximize ROI and manage the risk, spend, compliance, and attendee experience of virtual, hybrid, and in-person meetings and events.

Founded in 2012, Groupize is a privately held company headquartered in Boston, MA. 

For more information, please call 1.855.GROUPIZE, or visit

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